Business Description

The Pedal Pub industry is a thriving sector within experiential tourism, a rapidly growing trend driven by millennial consumers who prioritize memorable experiences. The industry is projected to surpass $12 billion in revenue by 2023. Pedal Pub, a franchise system established over 15 years ago, operates in 60 locations across the United States and Canada. The recent addition of a Baton Rouge location in late 2021 aims to cater to both locals and tourists attending popular events like Mardi Gras and university sports, tapping into the city's potential for growth in experiential tourism. By offering unique and interactive experiences, Pedal Pub embraces the shift towards spending on experiences rather than material possessions. With its entry into Baton Rouge, the company seeks to capture a share of the city's vibrant tourism market, serving as the sole operator in the area. The Baton Rouge location adds to Pedal Pub's expanding network, providing engaging tours for residents and visitors alike, enhancing the region's appeal for those