Business Description

This B2B digital product eCommerce events business has achieved a high margin with a sizeable customer base of over 10,000 corporate clients within 4 years. Revenue stands at $593K with a promising cash flow of $166K. The sales model primarily operates through eCommerce channels, featuring a range of self-service options on the website with an average order value exceeding $400, along with larger, high-touch deals averaging $2,000. The current gross margin is at 64% and has the potential to increase to 75% through strategic price adjustments and operational efficiencies. The business has expanded its reach into over 20 in-person markets and introduced a new SaaS product that offers additional revenue streams and higher margins by utilizing existing event hosting content and software infrastructure. This new product line is projected to generate $85K in annual recurring revenue by 2024, requiring minimal marketing investment. Opportunities for growth include scaling up the marketing budget and enhancing the sales organization to drive further top-line expansion