Business Description

Founded in 2010 as a small part-time enterprise, this business has evolved into a leading retailer of automotive lifts and repair equipment. Originally starting off by selling repairable vehicles, the founder recognized an unmet need for readily available high-quality lifts, leading to a successful pivot. With an impressive track record of selling 300-400 machines each year, the business is renowned for its competitive pricing and exceptional service, catering to customers across Wisconsin and Northern Michigan. Specializing in various automotive lifts and repair equipment like two-post lifts, four-post lifts, tire changers, and wheel balancers, this business differentiates itself by allowing customers to view and test the products on-site. Situated strategically on a major highway, the business benefits from high visibility, which has helped in securing a loyal customer base. With an annual revenue exceeding one million dollars and efficient cost management, there is substantial room for growth through diversifying product offerings, utilizing unused space for new ventures, and expanding marketing initiatives to widen its