Business Description

An established personal care brand, in operation for 8 years, specializes in premium shaving products for women and girls. With a diverse range of 20 unique products, the business primarily operates on a subscription-based model, driving 88% of its monthly sales. The brand boasts a solid customer base of over 16,000 individuals, offering promising opportunities for targeted marketing strategies. The business demonstrates impressive performance metrics, with a current customer lifetime value (LTV) of $308, surpassing the industry average by 2.4 times within the beauty and personal care sector. Operating efficiently with minimal time commitment from the owner - approximately 10 hours a week - and the assistance of 3 part-time employees, the business is highly automated, streamlining processes from order fulfillment to customer support. With significant avenues for growth, such as introducing complementary products, leveraging paid marketing initiatives, maximizing SEO, and expanding into new platforms, the business is poised for further scalability and success. The current owner is