Business Description

Founded in 2010, this Los Angeles-based business specializes in wholesale and eCommerce accessories, offering a range of vintage-inspired statement jewelry and handbags. Boasting a loyal customer base, the company leverages social media and partnerships with influencers and celebrities to showcase its products. While 80% of clients are wholesale stores, the remaining 20% are individual consumers who make purchases through the company's website. The business primarily operates on a direct-to-consumer model, with inventory mainly stored in China by the supplier and shipped directly to consumers upon purchase. The product mix varies seasonally, currently consisting of 70% jewelry and 30% hats and handbags. After experiencing a revenue decline due to reliance on one major retail partner, the company successfully diversified its customer base and expanded its product offerings to recover sales. With a dedicated team of five and plans for future growth, the owner is committed to maintaining a role in marketing and sales post-sale. Overall, this forward-thinking business has adapted to market