Business Description

A founder's wife was diagnosed with a potentially terminal chronic nervous system disease, leading the founder to spend zero hours on the business from May to October. However, the offshore team managed to keep the business profitable for five months straight without any input. The business specializes in dye-free concentrated liquid water flavor, with a simple product formulation of natural water flavor blended with monk fruit powder and citric acid. The business, launched in January 2023, has achieved significant success with 30,000 total orders and 80,000 units sold. The owner has been running the business with minimal effort, only requiring about four hours of work weekly thanks to a dedicated team handling various tasks. With a strong online presence, the business has generated $745,000 in net sales in 2024 and was on track to reach $2 million before family health issues arose. Despite the challenges faced, the business has potential for growth through various opportunities such as launching a subscription service, introducing new flavors and functional SKUs