Business Description

This established business has been a leader in its categories on various platforms such as Etsy, Amazon, Shopify, Facebook, and Instagram for over 8 years, attracting profitable customer segments. The strategic focus on SEO and social media has led to strong organic growth, eliminating the need for advertising. With high margins (60%+), the business is easily outsourced with low overhead, offering a curated product selection and predictable inventory planning. The business specializes in selling floral supplies, custom home decor, and trendy apparel for events like weddings, birthdays, funerals, and showers. Utilizing tools like CO2 lasers and faux florals, the made-to-order model allows for strong profit margins. Customer engagement involves about 30 minutes of daily customer service and 6-8 hours of production, attracting primarily female customers aged 25-65 who value customization and top-notch service. Organic acquisition methods like SEO and social media maintain a loyal customer base, with 97% of customers from the US. The business demonstrates